Preguntas Frecuentes

{"id":3363,"date":"2019-10-01T15:11:57","date_gmt":"2019-10-01T15:11:57","guid":{"rendered":"https:\/\/www.malla.es\/faq\/"},"modified":"2023-02-08T15:23:15","modified_gmt":"2023-02-08T15:23:15","slug":"faq","status":"publish","type":"page","link":"https:\/\/www.malla.es\/en\/faq\/","title":{"rendered":"Preguntas Frecuentes"},"content":{"rendered":"

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\n\t\t\t\t\n\t\t\t\t\tWHAT IS OUT OF HOME ADVERTISING? <\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t
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It is considered that out of home advertising is any kind of advertising that is exposed or visible from public areas, both fix and mobile.<\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\n\t\t

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\n\t\t\t\t\n\t\t\t\t\tWHAT IS THE FUNCTION OF OUT OF HOME ADVERTISING? <\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t
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The functions of out of home advertising can be summarized in:
\n– INFORMATIVE: Providing useful information about the advertised good\/service.
\n– PERSUASIVE\/CUSTOMER ACQUISITION: In this case, the aim of the publicity is persuading or acquiring potential customers so that they prefer the advertised good\/service over its competitors.
\n– SIGNAGE: Another of the out of home advertising functions is directing potential customers\u2019 traffic to the advertiser\u2019s premises.
\n– BRAND CREATION\/CONSOLIDATION: out of home advertising is a powerful tool to create and consolidate branding.
\n– EDUCATIONAL: Last but not least, especially for public and institutional advertising, the aim is educating and\/or raising awareness about a particular matter in the general population.<\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\n\t\t

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\n\t\t\t\t\n\t\t\t\t\tWHAT ARE THE ADVANTAGES OF OUT OF HOME ADEVRTISING? <\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t
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– It is a 24\/7\/365 active advertising.
\n– Out of home advertising campaigns are a powerful complement and reinforcement to campaigns launched in other media.
\n– It receives a large amount of impacts which minimizes the campaigns \u201ccost per thousand\u201d.
\n– There exists a great variety of formats that make it easier to adapt to the client\u2019s requirements and needs.
\n– It can be segmented by areas and easily reach the advertiser\u2019s desired target.<\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\n\t\t

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\n\t\t\t\t\n\t\t\t\t\tWHICH ARE THE MOST COMMON TYPES OF OUT OF HOME ADVERTISING? <\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t
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Amongst others, the most common out of home ads are billboards, street furniture, banderols, OPIS\/MUPIS, fa\u00e7ades and public transport.<\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\n\t\t

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\n\t\t\t\t\n\t\t\t\t\tWHAT IS A MUPI? <\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t
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The word Mupi is an acronym for the French expression \u201cMobilier Urbain Pour l\u2019Informaci\u00f3n\u201d and it is a type of street furniture used for out of home advertising.<\/p>\n

This kind of street furniture is usually associated to bus stops or other street furniture and the size of the exposed ad is 120 cm. X 175 cm.<\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\n\t\t

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\n\t\t\t\t\n\t\t\t\t\tWHAT KIND OF OUT OF HOME AD IS MORE CONVENIENT FOR MY CAMPAIGN? <\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t
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The typology of the ad, its quantity and dimensions depend mainly on the campaign\u2019s target and its budget. Thus, we encourage you to contact us so that one of our sales executives can advise you in the elaboration of your out of home campaign.<\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\n\t\t

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\n\t\t\t\t\n\t\t\t\t\tWHAT ARE THE KEY FACTORS FOR A SUCCESSFUL OUT OF HOME CAMPAIGN? <\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t
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Out of home advertising is valid as a main character, a complement or a reinforcement of a mixed media campaign.<\/p>\n

In order to maximize return on investment of an out of home advertising campaign it is important to consider the following parameters:<\/p>\n

– GREAT IMPACT AND CREATIVITY: In order to make out of home advertising stand out over the rest of the environment, its campaigns usually appeal to original and shocking creativities that attract the spectators\u2019 attention. Our creative studio can help you to achieve this original and shocking creativities.
\n– CLEARNESS: The ad must me simple and clear. Thus, it is usual to appeal to images, brief and direct texts, with a design that allows a quick understanding of the message.
\n– LOCATION: The out of home ads\u2019 location is the parameter that will define the target spectator the campaign is aiming for. Thus, it is essential to consider the ads\u2019 locations of our campaign.
\n– ADVICE: It is essential to rely on a professional that helps us in the design of out of home advertising campaigns. At MALLA, we can offer you a professional team in order to help you design your campaign and achieve your goals.<\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\n\t\t

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\n\t\t\t\t\n\t\t\t\t\tWHAT DOES OOH MEAN? <\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t
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OOH is the acronym for \u201cOut Of Home\u201d which is the Anglo-Saxon name for outdoor advertising.<\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\n\t\t

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\n\t\t\t\t\n\t\t\t\t\tWHAT DOES DOOH MEAN? <\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t
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DOOH is the acronym for “Digital Out Of Home” which is the Anglo-Saxon name for digital outdoor advertising.<\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\n\t\t

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\n\t\t\t\t\n\t\t\t\t\tWHAT OTHER GOODS AND SERVICES ARE OFFERED BY MALLA? <\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t
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Apart from out of home advertising, MALLA also offers other goods and services related to advertising such as:<\/p>\n

– Construction enclosures either with or without decoration
\n– Sale and assembly of billboards for real estate developments
\n– Canvas for real estate developments
\n– Advertising poles and banderols
\n– Indoor and outdoor signage
\n– Vinyl decorations of commercial premises and construction booths
\n– Custom business signs
\n– Labeling of commercial vehicles<\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\t[vc_empty_space height=”75px”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1668715849377{padding-top: 10px !important;padding-bottom: 10px !important;background-color: #990a2c !important;}”][vc_column width=”3\/4″][vc_column_text el_class=”centrado”]<\/p>\n

Still having doubts?<\/span><\/h4>\n

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